Kids Help Phone

Kids Help Phone is a national organization that provides free counselling by phone and online to Canadian youth, 24/7/365. Tailor Design developed print materials on mental health awareness, including tip sheets and interactive infographics.

Forest Hill Village BIA

Tailor Design delivers ongoing communications design for the Forest Hill Village BIA, a historic and high-end neighbourhood in Toronto.  In 2015 we created an engaging ‘Shop Local’ marketing campaign as part of a strategy to support local business during a period of streetscape renovation. We photographed four local business owners to illustrate the concept “It takes a village.” The campaign appeared on transit shelters, on decals that went up on shop windows throughout the neighbourhood, in local newspapers and magazines, and in a redesigned website. The existing Forest Hill Village logo was also updated with a new tagline: Shop | Sip | Dine | Delight.

In 2016 we evolved our strategy to celebrate the recently completed neighbourhood improvements. Tailor Design oversees ongoing print advertising initiatives as well website updates.

Creative Direction and Copywriting: Tailor Communications Design / Photography: Yvonne Bambrick

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Toronto Transit Commission

Faced with a significant budget crisis and potential service cuts, in September 2007 the TTC launched a public campaign that included an online survey with the goal of identifying key concerns and building awareness and support for TTC services. Tailor Design was involved with developing the strategic messaging of the campaign and art-directing the look and feel of campaign materials, including a 2 page cover ad in Metro News, subway posters, banners and info cards.

Canadian Centre for Pollution Prevention

The Canadian Centre for Pollution Prevention set out to publish a booklet for teenagers on the topic of sustainable consumption. Tailor Design was tasked with presenting complex issues in a format that would be relevant and engaging to a youth audience. The launch of the print and web-based booklet met with an overwhelming response: in the first 48 hours over 1000 copies were downloaded from the website and in the first 6 days over 5000 copies were downloaded.

The Bay Street Bull

Tailor Design developed the original look of this business-meets-lifestyle magazine, and art-directed, designed and oversaw the production of six issues per year. Under Tailor Design’s direction, the magazine featured custom photography and illustrations by award-winning artists from around the globe.

Right To Play

Right To Play employs unique sport and play programmes to improve health, build life skills, and foster peace for children and communities affected by war, poverty and disease. Tailor Design created a large format poster that was used to recruit volunteers at national recruitment events. The poster design integrates photography and illustration to emphasize the role of the volunteer.

Purina

Nestlé Purina publishes a quarterly newsletter for its employees. Tailor Design carried out a total rebrand and redesign of this newsletter, resulting in a more attractive, reader-friendly format that was more closely aligned with the company’s brand guidelines. In addition to redesigning the template, Tailor Design oversaw the design and layout of each newsletter over the course of two years.