Toronto Transit Commission

Faced with a significant budget crisis and potential service cuts, in September 2007 the TTC launched a public campaign that included an online survey with the goal of identifying key concerns and building awareness and support for TTC services. Tailor Design was involved with developing the strategic messaging of the campaign and art-directing the look and feel of campaign materials, including a 2 page cover ad in Metro News, subway posters, banners and info cards.

Canadian Centre for Pollution Prevention

The Canadian Centre for Pollution Prevention set out to publish a booklet for teenagers on the topic of sustainable consumption. Tailor Design was tasked with presenting complex issues in a format that would be relevant and engaging to a youth audience. The launch of the print and web-based booklet met with an overwhelming response: in the first 48 hours over 1000 copies were downloaded from the website and in the first 6 days over 5000 copies were downloaded.

Social Innovation Canada

Social Innovation Canada is a national online competition that brings to light the work of social innovators in Canada. Tailor Design generated a visual identity that expresses the themes of social interaction, collaboration and innovation. The brand was applied to a variety of materials, including a promotional postcard, website and a concept for a book that documents case studies of social innovators in Toronto.

The Bay Street Bull

Tailor Design developed the original look of this business-meets-lifestyle magazine, and art-directed, designed and oversaw the production of six issues per year. Under Tailor Design’s direction, the magazine featured custom photography and illustrations by award-winning artists from around the globe.

Right To Play

Right To Play employs unique sport and play programmes to improve health, build life skills, and foster peace for children and communities affected by war, poverty and disease. Tailor Design created a large format poster that was used to recruit volunteers at national recruitment events. The poster design integrates photography and illustration to emphasize the role of the volunteer.

Purina

Nestlé Purina publishes a quarterly newsletter for its employees. Tailor Design carried out a total rebrand and redesign of this newsletter, resulting in a more attractive, reader-friendly format that was more closely aligned with the company’s brand guidelines. In addition to redesigning the template, Tailor Design oversaw the design and layout of each newsletter over the course of two years.

ProAct Ideas

ProAct Ideas serves the public and non-profit sectors, communities, neighbourhoods and NGOs by bringing professional action to innovative ideas. Tailor Design was asked to develop a logo, business card and promotional postcard that articulate this company’s core message of uniting creativity with expert skill.

Katrin Leblond

Comprehensive branding and creative direction for this Montreal-based fashion designer and boutique owner, Katrin Leblond.

Logo design, design of clothing labels and hangtags, custom shopping bags, boutique signage, website design, posters and more.

Launch site >