The Canadian Centre for Pollution Prevention set out to publish a booklet for teenagers on the topic of sustainable consumption. Tailor Design was tasked with presenting complex issues in a format that would be relevant and engaging to a youth audience. The launch of the print and web-based booklet met with an overwhelming response: in the first 48 hours over 1000 copies were downloaded from the website and in the first 6 days over 5000 copies were downloaded.