Tailor Design delivers ongoing communications design for the Forest Hill Village BIA, a historic and high-end neighbourhood in Toronto. In 2015 we created an engaging ‘Shop Local’ marketing campaign as part of a strategy to support local business during a period of streetscape renovation. We photographed four local business owners to illustrate the concept “It takes a village.” The campaign appeared on transit shelters, on decals that went up on shop windows throughout the neighbourhood, in local newspapers and magazines, and in a redesigned website. The existing Forest Hill Village logo was also updated with a new tagline: Shop | Sip | Dine | Delight.
In 2016 we evolved our strategy to celebrate the recently completed neighbourhood improvements. Tailor Design oversees ongoing print advertising initiatives as well website updates.
Creative Direction and Copywriting: Tailor Communications Design / Photography: Yvonne Bambrick