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I’m a creative director and designer with a passion for crafting brands.
I’ve run Tailor Communications Design since 2004, taking a break for a few years to co-found Entrinsic Partners, a digital communications agency with my husband Eli Singer.
Through creative direction, brand strategy and design, I’ve shaped brand identities, digital designs, as well as print and packaging materials for a wide range of clients, from banks (BMO, Scotiabank) to charities (Kids Help Phone, Right to Play, MS Society, The Canadian Breast Cancer Foundation), cultural institutions (Massey Hall, MoMA), as well as many start-ups and entrepreneurial businesses.
As an entrepreneur, I love wearing many hats – I’m equally at home with brand research as I am with fine-tuning a visual identity, brochure, or website for a client. I’m adept at managing expectations and timelines as well as hiring and overseeing creative teams of designers, copywriters, illustrators, photographers and developers.
I approach my clients with a spirit of partnership, asking strategic questions, and appreciating the broader business or organizational challenge that I’m helping to solve. As ‘head tailor,’ I know that it takes a commitment to the creative process as well as collaboration in order to meet each client’s unique design needs. I lead a diverse team in bringing a distinctive and sensitive approach to each project.
I hold a B.A. in English Literature from McGill University and a Masters in Communications Design from Pratt Institute in New York City.
When not designing for clients, I’m surfing art and design on Instagram and finding ways to make more time for art-making. My latest creative venture is a mix ‘n match feminist colouring book called Colour Her.