Felicity PR

Felicity is a full-service public relations, communications and content company. This virtual agency brings together a team of communications professionals whose experiences and qualifications are made-to-measure. I contribute to creative direction and design for Felicity’s clients, and for Felicity itself, including the agency’s own branding, website and event materials.

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Scotiabank International

Scotiabank International was looking to create a website for its Caribbean market with a focus on investment education. The “Invest In You” website uses accessible language, custom infographics and video to engage users in the basic principles of investment. Working with a team of copywriters and developers, we oversaw the creative direction and design of this website.

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Breakfast Cereals Canada

Branding design and website art direction for Breakfast Cereals Canada, a promotional website for the four leading manufacturers of breakfast cereals in Canada. In conjunction with Felicity PR.

Great Cycling

Comprehensive graphic design including logo, website, and custom cycling jerseys for this European cycling tour company.

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Kids Help Phone / Good2Talk

Kids Help Phone, a national organization that provides free counselling to youth, created a mental health helpline aimed specifically at post-secondary students in Ontario. “Good2Talk” provides free, confidential advice, information and referrals for mental health, addictions and general wellness. Tailor Design designed the Good2Talk.ca website.

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Forest Hill Village BIA

Tailor Design delivers ongoing communications design for the Forest Hill Village BIA, a historic and high-end neighbourhood in Toronto.  In 2015 we created an engaging ‘Shop Local’ marketing campaign as part of a strategy to support local business during a period of streetscape renovation. We photographed four local business owners to illustrate the concept “It takes a village.” The campaign appeared on transit shelters, on decals that went up on shop windows throughout the neighbourhood, in local newspapers and magazines, and in a redesigned website. The existing Forest Hill Village logo was also updated with a new tagline: Shop | Sip | Dine | Delight.

In 2016 we evolved our strategy to celebrate the recently completed neighbourhood improvements. Tailor Design oversees ongoing print advertising initiatives as well website updates.

Creative Direction and Copywriting: Tailor Communications Design / Photography: Yvonne Bambrick

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Bioriginal

Art direction for the website of Bioriginal, a global leader in the production of omega solutions for the food and nutraceutical industries. This 60+ page WordPress website includes custom illustration of maps showing the locations of their natural ingredients as well as custom icon designs that describe various health benefits.

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BMO

In 2010, BMO was challenged with defining how its voice and style would live in the social media space. Specifically, BMO was seeking help in creating a branded message for its Facebook landing page. We provided creative direction and graphic design, working with copywriters to craft the right message and designing visuals that aligned with its brand.

Judy Batalion

Branding and website design for NYC-based writer and stand-up comedian, Judy Batalion.

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Roy Thomson Hall & Massey Hall

Creative Direction for the branding and website design of “Soundboard” – the official online community of musicians, fans, and friends of Massey Hall and Roy Thomson Hall in Toronto. In partnership with The Workhouse Inc.

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Canadian Breast Cancer Foundation

Branding and website design for the “Finding Hope” blog, an online community of expression and support among breast cancer survivors, family and friends. A project of The Canadian Breast Cancer Foundation.

MS Society

Branding and art direction for “Someone Like Me”, an online community for young people living with Multiple Sclerosis. A project of the MS Society.

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